The Power of Twitter
On March 28th, Marketing & Business Management, Math, and Media Communication students had the privilege to hear from the New York Times Best-Selling author of the Impact Equation, Chris Brogan.
Seniors Rebecca Gray & Kayla Wood initially met Chris, who is also the President and CEO of Human Business Works, at a workshop hosted by the Boston Chapter of the American Marketing Association back in December. The girls were inspired by his talk about cutting-edge content marketing strategies used in business. When they returned from the workshop, they shared their experience with me and stayed in contact with Chris through Twitter.
Over February vacation, I was thinking about another marketing expert I could bring into the classroom via Skype so that students could receive an authentic learning experience.
I immediately thought of Chris. I decided to reach out to him via Twitter to see if he would be interested…
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