The Power of Twitter

Twitter rocks!

Jennifer L. Scheffer

On March 28th, Marketing & Business Management, Math, and Media Communication students had the privilege to hear from the New York Times Best-Selling author of the Impact Equation, Chris Brogan. Impact_Equation

Seniors Rebecca Gray & Kayla Wood initially met Chris, who is also the President and CEO of Human Business Works, at a workshop hosted by the Boston Chapter of the American Marketing Association back in December. The girls were inspired by his talk about cutting-edge content marketing strategies used in business. When they returned from the workshop, they shared their experience with me and stayed in contact with Chris through Twitter.

Over February vacation, I was thinking about another marketing expert I could bring into the classroom via Skype so that students could receive an authentic learning experience.

I immediately thought of Chris. I decided to reach out to him via Twitter to see if he would be interested…

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About barbarawmadden

I began teaching in 1981, but after a few years decided staying home with my children was what was best for my family. After almost 20 years raising four children, I returned to the classroom in 2005.

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